The Concept
This campaign will serve as a love-letter from residents to those team members that have made a significant impact in their lives. The focus of the campaign is about the special connections residents and team members share throughout their lives together. These connections go beyond the services Parkland offers. Whether it’s a favourite type of music, growing up in the same area or cheering for the same sports team, it’s these connections that make life at Parkland truly wonderful.
This campaign will showcase the many unique communities that make up Parkland and drive a desire to join the one that’s right for you. It will create excitement for new Parkland communities and reintroduce existing campuses as lifestyle destination. This campaign will also highlight enriching workplaces where team members contribute to the wellbeing of residents.
The Result
Produced over three days with production partner Hemmings House, the videos below were created for broadcast and digital channels.
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